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Gløv means ‘believe’ in Norwegian. This cleverly chosen name fits perfectly with the look and ideology of this brand. Scandinavian countries are known for their sustainability initiatives, hence the use of the Norwegian word for ‘believe’. The brand dares you to believe. Believing in self-love and believing in a green future for our beloved planet. In a world where you are expected to work hard and be productive every moment, Gløv is there to be still, to feel wholesome, to make time for yourself and live slow.

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